MacArthur Center Presents WICKED Promotions
Posted Feb 2nd, 2012
CONTACT:
Karen Winters
Marketing & Sponsorship Director
MacArthur Center
757-627-6502
kwinters@taubman.com
FOR IMMEDIATE RELEASE
MACARTHUR CENTER PRESENTS WICKED PROMOTIONS BEGINNING FEB. 17
Mall partners with blockbuster musical for spellbinding specials
NORFOLK, Va., Feb. 2, 2012 – A Wicked partnership is brewing between MacArthur Center and Broadway’s biggest blockbuster, Wicked, now in its ninth year on Broadway. Wicked flies in for a return engagement at Norfolk’s Chrysler Hall from March 7 through 25.
From Feb. 17 through March 11, visitors to MacArthur Center can delight in the World of Wicked museum display, special offers from retailers, giveaways and other “oz-some” exclusive offerings to celebrate this worldwide theatrical sensation.
Winner of 35 major awards, including the Grammy Award and three Tony Awards, Wicked is the untold story of the witches of Oz. Long before Dorothy drops in, two other girls meet in the Land of Oz. One, born with emerald-green skin, is smart, fiery and misunderstood. The other is beautiful, ambitious and popular. Wicked tells the story of their remarkable odyssey, and how these two unlikely friends grow to become the Wicked Witch of the West and Glinda the Good.
Declared “The Best Musical of the Decade” by Entertainment Weekly and “A Cultural Phenomenon” byVariety, Wicked is based on the novel by Gregory Maguire and has music and lyrics by Stephen Schwartz and a book by Winnie Holzman.
“The Wicked partnership builds on successful promotions done at several other Taubman centers,” says MacArthur Center Marketing & Sponsorship Director Karen Winters. “We’re delighted to be bewitched by Wicked this spring.”
Through March 11, MacArthur Center has some terrifically Wicked offers that can’t be found anywhere else. The spellbinding specials include:
• “The World of Wicked” display in the mall’s Center Court from Feb. 17 through March 11, where visitors can walk through Glinda the Good’s bubble, view the “Behind the Emerald Curtain” museum display and take a photo in Oz;
• The “Passport to Oz,” featuring special offers from more than 50 stores, including Nordstrom, Kincaid’s, Harry & David, J.Jill, Cosi Pani, Dillard’s Spa, Teavana, Dell, Cache and more. Passports are available at Glinda’s bubble in
Center Court and at the Customer Service Center.
MacArthur Center is one of several Taubman-owned malls around the country to feature the Wicked production and related promotional offerings throughout the year. Taubman’s portfolio of regional and super-regional shopping centers is recognized as the finest and most productive collection of upscale shopping centers in the United States.
MacArthur Center, located on Monticello Avenue in downtown Norfolk, features one million square feet of retail offerings, including Hampton Roads’ first Nordstrom and the region’s flagship Dillard’s department store. Entertainment and dining options occupy approximately 25 percent of the tenant mix. Shopping hours are 10 a.m. to 9 p.m. Monday through Saturday, noon to 6 p.m. Sunday. For holiday hours and information, visit www.shopmacarthur.com.
The Norfolk engagement of Wicked is March 7 through 25 at Norfolk’s Chrysler Hall for a total of 24 performances. Tickets start at $33 (plus handling) and are available online at www.ticketmaster.com/wicked, by phone at 800-745-3000 or at the Scope Arena Box Office, located at 201 E. Brambleton Ave. in downtown Norfolk. For more information, visit www.broadwaynorfolk.com.
For more information on Wicked, visit www.wickedthemusical.com.